Bethesda, MD – October 2,
2006 – Student Horizons, Inc. recently partnered
with College Parents of America, a national membership association
dedicated to advocating and serving on behalf of current and
future college parents.
Colleges of Distinction members now have access to a wide
selection of content from the College Parents of America to
be used in their e-newsletters. This information, geared towards
parents, will be extremely useful for upcoming recruiting
and retention initiatives.
"Recruiting a student means recruiting a family,"
says Jim Boyle, president of College Parents of America. "This
partnership will allow us to better equip schools to support
parents through the search process and the next four years."
Available parent content includes:
• College savings strategies and financial aid information
• Resources and deadlines in the application and admissions
process
• The challenges and opportunities in child and parent
relations during the college years
"College Parents of America understands the important
role parents play in the college decisions of the millennials,"
says Wes Creel, president and CEO of Student Horizons, Inc.
"They provide invaluable information to parents from
the college search all the way through a student’s college
years. We are now able to offer the Colleges of Distinction
a library of content that they may use in their interactions
with parents."
College Parents of America also plans to offer the official
Colleges of Distinction Guidebook, available in early 2007,
to its parent members. Approximately 100,000 readers have
subscribed to College Parents of America's informative communications
for parents.
Stay tuned for further details about this partnership.
About College Parents of America
College Parents of America, based in Arlington, VA, is a national
membership organization dedicated to serving parents as their
children progress from middle school all the way to college
graduation. Much as AARP does for seniors, College Parents
of America provides parents at this stage of life a mix of
advocacy, timely information and access to deals and discounts
on relevant products and services. Founded by P. Douglas Laughlin,
the mission of College Parents of America is to empower parents
to best support their children on the path to and through
college. More information on the organization, which counts
more than 80,000 total members and supporters, is available
at www.collegeparents.org.
About Student Horizons, Inc.
Student Horizons, Inc. is a digital services company devoted
to higher education. Founded by concerned parents and admissions
professionals, Student Horizons, Inc.’s mission is to
enable students to find colleges and universities that appeal
to and complement their unique personalities and aspirations.
Its flagship initiative, Colleges of Distinction (www.collegesofdistinction.com),
profiles approximately 200 schools that excel at engaging
students, providing outstanding teaching, offering vibrant
communities, and producing successful outcomes, the pillars
of a strong and active undergraduate education. Its newest
initiative, Beyond the Books, launching in early 2007, will
promote experiential learning opportunities in the United
States and overseas. Student Horizons, Inc. also offers digital
marketing solutions to colleges and universities through its
suite of ASP applications, developed in partnership with leading
technology providers. Founded in 2002, Student Horizons, Inc.
is located in Bethesda, MD.
Press Contact (for Student Horizons):
Kristin Carpenter
kcarpenter@studenthorizons.com
(301) 951-7101 ext. 205
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