MENLO PARK, Calif.—July 25,
2006--Lena Waters, Director of Marketing at EmailLabs
(www.emaillabs.com),
the email technology platform that supports Student Horizons,
Inc.'s Email Services, was selected as the winner for "Best
Marketer" in the 4th annual American Business Awards.
This is EmailLabs second Stevie Award, as Loren McDonald,
Vice President of Marketing, won for "Best Marketing
Executive" in 2005.
"We are thrilled that our email platform provider [and
its executives] are continuing to be recognized by industry
leaders," said Student Horizons, Inc.'s President, Wesley
Creel. "We know we chose the best email marketing product
to incorporate into our suite of services for the higher education
market."
More than 1,500 entries from companies of all sizes and in
virtually every industry were submitted for consideration
in more than 40 categories including, Best Overall Company,
Best Executive, and Best Corporate Social Responsibility Program.
Members of the Awards' Board of Distinguished Judges &
Advisors and their staffs selected Stevie winners from among
the Finalists. Finalists were chosen by business professionals
nationwide during preliminary judging earlier this year.
Ms. Waters has more than eight years experience in business-to-business
marketing with a focus on interactive and online marketing.
As Director of Marketing at EmailLabs, she is responsible
for managing demand and lead generation for the sales team,
as well as synchronizing messaging with the sales and product
teams to promote new product developments. She has established
new print, online, search and email advertising programs across
several vertical markets, supported the sales team through
managing collateral and Web site content creation, and implemented
a Key Performance Indicator reporting matrix to measure and
improve the effectiveness of all lead generation and branding
programs. As a direct result of her efforts, sales leads in
2005 increased 153% over 2004.
"We are pleased to have Lena recognized for her outstanding
achievements by the American Business Awards," said Jim
Herbold, general manager at EmailLabs. "This Stevie Award
is a testament to the hard work and dedication of all EmailLabs
employees and our commitment to email marketing leadership."
Nicknamed the Stevies for the Greek word "crowned,"
the awards were presented during ceremonies at the Marriott
Marquis Hotel in New York City. The ceremonies were hosted
by CNN business news anchor Ali Velshi, videocast live on
the Internet, and broadcast nationwide on radio.
Details about The American Business Awards and the list of
Finalists and Stevie Award winners are available at www.stevieawards.com/aba.
About Student Horizons, Inc.
Student Horizons, Inc. is a digital services company devoted
to higher education. Founded by concerned parents and admissions
professionals, Student Horizons, Inc.’s mission is to
enable students to find colleges and universities that appeal
to and complement their unique personalities and aspirations.
Its flagship initiative, Colleges of Distinction (www.collegesofdistinction),
profiles approximately 200 schools that excel at engaging
students, providing outstanding teaching, offering vibrant
communities, and producing successful outcomes, the pillars
of a strong and active undergraduate education. Its newest
initiative, Beyond the Books, launching in early 2007, will
promote experiential learning opportunities in the United
States and overseas. Student Horizons, Inc. also offers digital
marketing solutions to colleges and universities through its
suite of ASP applications, developed in partnership with leading
technology providers. Founded in 2002, Student Horizons, Inc.
is located in Bethesda, MD.
About EmailLabs
EmailLabs is a leading provider of high-performance
email marketing technology solutions to agencies, publishers
and marketing, sales and customer service departments of middle-market
and Global 2000 companies. The EmailLabs email marketing platform
is provided as an ASP (Web-based) service, and is easily customized
and integrated with a company's Web site, sales force automation
and CRM technologies. The company provides email marketing
solutions to more than 500 companies, including Nokia, Agilent,
PalmSource and Jupitermedia. Headquartered in Menlo Park,
Calif., EmailLabs was founded in 1999 and is a subsidiary
of J.L. Halsey Corporation (OTCBB:JLHY). For more information,
visit www.EmailLabs.com.
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