Student Horizons, Inc.'s Email Technology Partner, EmailLabs, Wins Stevie(R) Award in 4th Annual American Business Awards(SM); Lena Waters, Director of Marketing, Selected as Best Marketer
 

 

MENLO PARK, Calif.—July 25, 2006--Lena Waters, Director of Marketing at EmailLabs (www.emaillabs.com), the email technology platform that supports Student Horizons, Inc.'s Email Services, was selected as the winner for "Best Marketer" in the 4th annual American Business Awards. This is EmailLabs second Stevie Award, as Loren McDonald, Vice President of Marketing, won for "Best Marketing Executive" in 2005.

"We are thrilled that our email platform provider [and its executives] are continuing to be recognized by industry leaders," said Student Horizons, Inc.'s President, Wesley Creel. "We know we chose the best email marketing product to incorporate into our suite of services for the higher education market."

More than 1,500 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories including, Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging earlier this year.

Ms. Waters has more than eight years experience in business-to-business marketing with a focus on interactive and online marketing. As Director of Marketing at EmailLabs, she is responsible for managing demand and lead generation for the sales team, as well as synchronizing messaging with the sales and product teams to promote new product developments. She has established new print, online, search and email advertising programs across several vertical markets, supported the sales team through managing collateral and Web site content creation, and implemented a Key Performance Indicator reporting matrix to measure and improve the effectiveness of all lead generation and branding programs. As a direct result of her efforts, sales leads in 2005 increased 153% over 2004.

"We are pleased to have Lena recognized for her outstanding achievements by the American Business Awards," said Jim Herbold, general manager at EmailLabs. "This Stevie Award is a testament to the hard work and dedication of all EmailLabs employees and our commitment to email marketing leadership."

Nicknamed the Stevies for the Greek word "crowned," the awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by CNN business news anchor Ali Velshi, videocast live on the Internet, and broadcast nationwide on radio.

Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.

About Student Horizons, Inc.

Student Horizons, Inc. is a digital services company devoted to higher education. Founded by concerned parents and admissions professionals, Student Horizons, Inc.’s mission is to enable students to find colleges and universities that appeal to and complement their unique personalities and aspirations. Its flagship initiative, Colleges of Distinction (www.collegesofdistinction), profiles approximately 200 schools that excel at engaging students, providing outstanding teaching, offering vibrant communities, and producing successful outcomes, the pillars of a strong and active undergraduate education. Its newest initiative, Beyond the Books, launching in early 2007, will promote experiential learning opportunities in the United States and overseas. Student Horizons, Inc. also offers digital marketing solutions to colleges and universities through its suite of ASP applications, developed in partnership with leading technology providers. Founded in 2002, Student Horizons, Inc. is located in Bethesda, MD.

About EmailLabs

EmailLabs is a leading provider of high-performance email marketing technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 500 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, visit www.EmailLabs.com.