Keep those eNewsletters coming!

It's a very popular time of year for newsletters. The following are 6 ideas for Winter eNewsletters that we recommend incorporating into your recruitment plan:

Last Chance Application Reminders
If the application deadline for your school hasn't passed, send out one last reminder to your inquiry pool reminding them that there is still time. Here is one last chance to attract prospects, so include exciting aspects or information about your school. In the busy world of today's high school students, reminders do help!

Admitted Students/Student Days
Sure, students are thrilled to receive a "Congratulations!" letter in the mail, but why not congratulate them via email as well? This is also a great chance to present information on upcoming Admitted Student Days in an interesting, interactive way.

Winter Season Athletic News
Let your inquiry pool know how your winter sports teams are doing. Provide information on postseason competition, athletic awards, and even a preview of spring sports. Profile a coach or athlete with a unique or unusual story.

Prospect Mailings to New '08 Lists
It is never too early to start attracting fresh prospects to your school. Create a prospect mailing series, detailing different facets of your school, and begin forming your next class of students. Students who are contacted early and often will maintain an interest as they continue thinking about their college plans.

Invitations to Early Spring Visits
Spring is a popular time of year for prospective students to visit schools that interest them. Send out a mailing that features these visits, as well as any additional important information students should know about signing up for a guided tour, when it is best to come, what to see, where to park, and so on.

News for Newly-Admitted Parents
Today's parents are very involved in the college application process, so make sure you continue to keep them involved after their students are admitted. A newsletter specifically aimed at parents would be a good place to announce upcoming important dates, any special programs/information sessions for parents, and even congratulate them for their child's success.

***In case you missed it, click here to view our latest Enrollment Marketing Best Practices eNewsletter!