Don't leave these out!

If you or your organization puts out eNewsletters, this post is particularly important for you. Make sure you include the following in your newsletters without fail:

Request More Information
Send to a Friend
Subscribe/Unsubscribe
Links to other websites
Physical contact information

To read more about the above and why they are important, check out Enrollment Marketing Best Practices: January 23, 2007.

Colleges of Distinction is on MySpace!

Millions of teenagers are on the internet, many of them tuned into social networking sites. That being said, we believe MySpace is a great venue for educating students about college opportunities and attracting prospects to College of Distinction schools. Check out our profile, and add us as a friend!

In our last Best Practices e-newsletter we highlighted four reasons why joining online communities would be a great way for college admissions departments to attract prospective students to their schools:

Utilize the Power of Buzz Marketing
Gain a Direct Channel to Your Target Audience
Become Part of the Dialogue
Build Your Prospect and Inquiry Pools

Schools should tap into this growing trend if they haven’t already!

View the January 9th edition of Enrollment Marketing Best Practices.

Thanks for reading!

New Initiative in the New Year

Happy New Year!

Undergraduate Research. Study Abroad. Career Exploration/Internships and Co-ops. Service Learning/Communities. Enticing, aren’t they?

The term experiential learning can encompass any variety of learning that goes beyond lecturing and taking notes. The new Beyond the Books website highlights programs that are just that – experiential. These are innovative programs that are engaging and hands-on.

A sample site is currently live at www.beyondthebooks.org. It is still in development, with several new pages added daily, but gives a good idea of the layout and features. The site is expected to be up and running in its entirety for students in the first quarter of 2007.

Until then, visit the site for more information. And, if you are a school that has excellent opportunities of this kind, please contact Julianne Salisbury, Director of Beyond the Books, at jsalisbury@studenthorizons.com or 301.951.7101 ext. 202.

Stay tuned for updates!