Catering to the Millenial Generation
85% of online 17-year-olds use the Internet to search for colleges and universities.
-Pew Internet and American Life Project’s Teens and Technology Report, November 2005
In a recent issue of our Enrollment Marketing Best Practices e-newsletter, we gave tips on making the research process easy for prospective students searching for colleges. Keep reading for a preview of the article.
Tip: Providing Answers Easily and Effectively on the Web
By Kristin Carpenter
The Millennials. The Internet Generation. The Wired Generation. The MySpace Generation. The MyPod Generation.
The list goes on, each catchy term representing those born in the mid-80s to late-90s. It is the generation that college admissions officers try to attract as prospective students to their institutions.
In the past, Student Horizons, Inc. has reported that 85% of online 17-year-olds use the Internet to search for schools, according to Pew Internet and American Life Project’s Teens and Technology Report, November 2005. E-marketing, commonly in the form of large eSearch campaigns, has proven an effective tool for recruiting. But, the process doesn’t stop there.
Chances are if a prospective student is interested in a particular school, one of the first places he/she will go to learn more is the school’s admissions landing page. Schools need to embrace this reality and ensure their admissions landing page is an effective e-marketing tool.
Read more here.
