Printable Version
Volume 1 - Issue 6
 
E-News: E-mail Marketing Best Practices
Lisa Munns, E-News Editor       May 31, 2006
Glossary of Terms

Broken code -- When the code that comprises the HTML of your message is incomplete; causing images and formatted text to be improperly displayed.

 HTML code validator -- Checks to verify that you don't have any broken code in your message that would inhibit images or text from correctly appearing.

Spam content checker -- Checks to ensure that you don't have any content that may cause your message to be blocked by Spam. If you use HTML in your messages, use a spam content checker to make sure your code is error-free and follows HTML guidelines.

"alt" tags -- HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed.


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student horizons, inc.
4903 auburn avenue
bethesda, md 20814
301/951-7101 - phone
301/951-7104 - fax
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