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E-News:
E-mail Marketing Best Practices
Lisa
Munns, E-News Editor June 7, 2006 |
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Glossary
of Terms
Domain Name: The unique name that identifies
an Internet site or the text name corresponding the "address"
/ URL of a particular Web site. This is also how you describe
the name that is at the right of the @ sign in an Internet address.
Blacklists:
After identifying the sending server's IP address and before
any e-mail is transmitted, the receiving server can query any
blacklists and block incoming mail from anyone on this list.
This results in the intended recipient never receiving your
e-mail.
Whitelists: The same premise as a blacklist,
but instead of blocking the email it verifies that the server
should accept it. If you are on this list recipients will continually
receive what you are sending.
Spam Filter: A spam filter is a program that
will actually capture e-mails that look like spam before they
are sent to your in-box.
Spammer: someone who is blacklisted because
their e-mail is considered spam
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student
horizons, inc.
4903 auburn avenue
bethesda, md 20814
301/951-7101 - phone
301/951-7104 - fax |
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