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E-News:
E-mail Marketing Best Practices
Lisa
Munns, E-News Editor May
23, 2006 |
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Reader
Tom Green at Seton Hall University in South Orange, NJ asks:
“How are you able to defeat spam filters at major ESP’s,
such as AOL?”
Avoiding words and phrases in your subject line and message
body that SPAM filters recognize helps. Another option to bypassing
spam filters is to align yourself with a white listing service,
such as Habeas and BondedSender. These companies
do the compliance legwork, and provide "outsourced white
lists" for other ESP’s. Being certified at one or
both of these organizations will automatically white list you
across all ESP’s that subscribe to their service.
Student Horizons’ partner, EmailLabs, works directly with
ESP’s to make sure that transmission is not interrupted
and any email delivery issues are handled with utmost expediency.
We maintain relations with ESP’s that include: AOL/Time-Warner,
MSN/Hotmail, Yahoo, Earthlink, Cable & Wireless, Hurricane
Electric, Roadrunner Cable Networks, and Juno/Netzero.
back
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student
horizons, inc.
4903 auburn avenue
bethesda, md 20814
301/951-7101 - phone
301/951-7104 - fax |
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