Printable Version
Volume 1 - Issue 6
 
E-News: E-mail Marketing Best Practices
Lisa Munns, E-News Editor       May 23, 2006
Reader Tom Green at Seton Hall University in South Orange, NJ asks: “How are you able to defeat spam filters at major ESP’s, such as AOL?”

Avoiding words and phrases in your subject line and message body that SPAM filters recognize helps. Another option to bypassing spam filters is to align yourself with a white listing service, such as Habeas and BondedSender. These companies do the compliance legwork, and provide "outsourced white lists" for other ESP’s. Being certified at one or both of these organizations will automatically white list you across all ESP’s that subscribe to their service.

Student Horizons’ partner, EmailLabs, works directly with ESP’s to make sure that transmission is not interrupted and any email delivery issues are handled with utmost expediency. We maintain relations with ESP’s that include: AOL/Time-Warner, MSN/Hotmail, Yahoo, Earthlink, Cable & Wireless, Hurricane Electric, Roadrunner Cable Networks, and Juno/Netzero.




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